Manager, Product Marketing (China, Japan & S. Korea)

ACS International, Ltd. (ACSI) is a wholly owned subsidiary of the American Chemical Society (ACS). ACSI is comprised of representatives that serve the scientific community worldwide. ACSI Employees represent products and services provided by its client, ACS’ divisions, including ACS Publications and CAS, to the world’s most important scientific companies, government organizations, global patent offices and academic institutions to promote research and discovery. 

ACS Publications is a Division of the ACS with a core goal of the Society in advancing knowledge in the field of chemistry and the chemical enterprise. The Division publishes 85+ high-quality peer-reviewed journals covering the breadth of chemistry and allied fields, as well as numerous other high-quality products and services of benefit to the global community. ACSI has been promoting the publications in China for years. In its endeavor for a wider outreach and expansion across the globe, ACSI is rapidly expanding its global marketing presence in key markets, and is recruiting for this post of Manager, Product Marketing covering China, Japan and South Korea. 

The Global Marketing Department is responsible for developing marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen our relationships with them. The Department’s objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division’s product lines of over 80 journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, administrators, funders, ACS members, and the range of end-users.

Role Description

Reporting to the Senior Director, Global Journal Product Marketing, the Manager, Product Marketing (China, Japan & S. Korea) is primarily responsible for enhancing the perception and overall market influence of the client, ACS Publications, journals, products, and services in China, Japan, and South Korea.

The successful candidate will lead a team of Marketing Managers to develop and execute the marketing strategy for journals and related client products, and other services such as the client’s ACS Authoring Services and journal Supplementary Covers.

They will develop scalable marketing strategies and craft go-to-market plans and initiatives, customer insights, and messaging to support the expansion of the journal portfolio through partnerships with scientific societies and influential institutions and researchers.

The candidate and their team will play a pivotal role in building links with and increasing the visibility of researchers and institutions in China, Japan, and S. Korea. By nurturing and developing relationships with colleagues within the Global Editorial Strategy (GES) team they will embed scalable marketing strategies in support of the client, ACS Publications’, submissions, usage and citations growth goals, ensuring author satisfaction, retention, and repeat submissions.

Working closely with the Manager, Product Marketing, the individual will ensure that journal strategies are reflected and represented in country-specific plans and activities, implementing tactical marketing activities through country-specific channels to support the execution of our integrated marketing campaigns.

They will engage closely with the Demand Marketing team to drive the go-to-market strategy locally.

The successful candidate will be familiar with the client’s products and services, its publishing models, and the needs of authors, researchers, and editors in the region. They should have a very strong understanding of the academic publishing industry, trends, and market challenges and opportunities with the ability to apply that knowledge to the requirements of this role.

Responsibilities:

• Be the primary, accountable marketing point of contact with responsibilty for journal, product and portfolio marketing strategy, planning and editorial liaison in China, Japan and S. Korea.
• Lead and manage a team of Marketing Managers.
• Develop and implement a scalable and regionally appropriate approach to marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Work with global marketing colleagues to ensure alignment in the strategy and promotion of journals and portfolios.
• Nurture and develop relationships with internal colleagues to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Partner with Market Research to build and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns.
• Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year.
• Attend events and conferences to promote the client’s journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Other duties as assigned, to meet business needs.

‍

Position Requirements:

• 10+ years of experience in product / journal marketing.
• Bachelor's Degree or higher required.
• Deep understanding of the publishing ecosystem and its implications for journals and authors.
• Excellent knowledge of digital marketing channels.
• Strong leadership skills
• Excellent analytical and problem solving ablities.
• Exceptional communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Proven and demonstrated experience of recent success in leading and managing a team of marketers.

Regional and international travel is required. Estimated travel expectations are not to exceed 20%.

‍